From coffee cup to paper product
Together with Beautiful Cups, we ensure that coffee cups are given a second life. The cups are for the most part made of cardboard from forests that have been approved for logging. We collect the cups, after which they are recycled into toilet paper, for example. In addition, for every 7,000 cups that are processed, a new tree is planted in the rainforest of Sumatra. Within a few years, we want to give fifty million cups a new life. This equates to more than 7,100 planted trees!